Please understand that I love your company.
Your products are wonderful and make my life easier. I am grateful for fair prices and positive customer service. I respect and admire your high level of ethical and environmental responsibility.
It is very helpful to see your presence in social media, so that I can find out about your newest products, current sales, and easily contact your company. Websites, Facebook, and Twitter are awesome for this purpose.
However, I have one small problem with you.
Stay off Pinterest.
Pinterest is a place where creativity rules. People go to Pinterest to be inspired. We like to find new things that stir our soul, but aren’t always plastered on the pages of a magazine. People use Pinterest to find the abnormal, the awesome little things others come up with, inspired by heart, not profit. We seek beauty that cannot be summed up in a marketing campaign or sales pitch.
This is not to say that absolutely no products are to be pinned. What this does mean is that if your products, service, and company are excellent, your true customers will share not out of obligation to enter a contest, but out of the goodness of their heart.
In our current society, we are constantly surrounded by advertising. On cereal boxes, on magazine pages, on the sides of buses, even written in the sky.
Pinterest is a used to be a very tiny anti-marketing part of life.
Leave it alone, would ya?
Signed,
Active Pinterest User
(a.k.a the woman responsible for majority of purchasing decisions in my household)
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